Emails & Newsletters
Over 1000 email & newsletter designs created for luxury fashion brands and retailers (both womenswear & menswear) e.g Zoe Jordan, The Savile Row Company as well as for the trend forecasting agency Trendstop (womenswear, menswear, kidswear, homeware & consumer trend focused). All artwork was produced with main focus to increase the click-through rate.
Apart from the daily/weekly emails & newsletters for the companies mentioned above I was responsible for the project illustrated below which was to re-design The Savile Row Company's Newsletter Template.
The Project
Re-designing the company’s Newsletter designs for a more SEO friendly, fully responsive result and modernising it while reflecting their identity. The new design's goal was to increase the click-through rate therefore, increase the website traffic.
My Role
Re-creating the existing designs, including the Main Body, Header & Footer. Adding more html content and focusing on increasing email deliverability and drive to the retailer's website. Re-designing the layout for an easier-to-read result, and illustrating the different importance of each segment. Increasing the click-through rate was successfully accomplished by adding buttons throughout (shop/browse/view) and linking all imagery and key words. There was also some A/B testing executed in order to understand better the customer's behaviour according to the email's content regarding text, imagery, product/model preferences.
Tools
Adobe Photoshop, Illustrator & Dreamweaver.
